Strategy We Build. Methodology You Keep.

I've worked with associations across industries to leverage their learning portfolio for powerful returns. These organizations want to be game changers, best in class, strategic innovators who dominate their market. They're mission driven, but want to be business savvy too -- both delivering amazing experiences and growing sustainable revenue. That's why I created the Competitive Advantage Accelerator. In this side-by-side consulting intensive, I'll guide you to achieving your ideal results. using my systematic framework that is repeatable and builds business acumen for delivering profitable, sustainable and impactful continuing education programs.
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Michelle Lee, CPC, Executive Director | Organization for Safety, Asepsis and Prevention (OSAP)

Tracy does not just give you a plan and have you fill out the template. She teaches you how to dig deep. She teaches you how to evaluate your current programs. She teaches you the steps you need to follow to create all future programs. Our weekly work gave us all the confidence to move our association forward.

What We'll Build Together

Each week you complete structured work and bring it to a live consulting call with Tracy. The call is a working and consulting session where your real programs, your real market, and your real organizational challenges drive the conversation.

  • A baseline assessment of your current portfolio using InspirEd's proprietary benchmarking tool

  • A competitive market position analysis that identifies your strategic edge

  • A learner persona and transformation statement that anchors program design

  • Strategic objectives with measurable metrics tied to revenue

  • A completed one-page Education Strategy Map for stakeholder communication and decision-making

  • The full InspirEd methodology, repeatable across every program in your portfolio

  • An implementation architecture with resistance mapping and a 30/60/90 day sprint plan

Is This Right For Me?

Not sure which version of the Accelerator is right for you? Start here.

  • Is the consulting intensive right for me?

    The consulting intensive is designed for CEOs, events and education leaders (solo or your team) who want a thought partner in the room while they build their strategy, not just guided independence. It's the right fit if you're navigating significant organizational complexity, change, or stakeholder dynamics, if you want Tracy's expertise applied directly to your specific context week by week, or if you prefer real-time feedback on your work as you build to spot blind spots and navigate common pitfalls.

  • What if I'd rather work independently?

    The Competitive Advantage Accelerator: Your Lead option delivers the same methodology and strategy map at your own pace, without the consulting calls. It is a strong starting point if you want to explore the framework before committing to the full intensive.

  • How do I know which version is right for me?

    Both use the same methodology. Your Lead gives you the independence to work on your timetable. The consulting intensive gives you Tracy in the room. If you're unsure, reach out at [email protected] and we'll help you decide.

#Accelerated

What Clients Say About Their Accelerator Experience

Perfect Fit

Joanna Fetherolf, Managing Director, Conferences & Education, International Erosion Control Association (IECA)

After reading Tracy's book, Competitive Advantage, I knew this would be a perfect fit for me in my role in association education. The program challenged me to think about the growth of our education program strategically. I loved that it put me in the driver seat to create and take ownership of the education strategy. Having Tracy alongside during this work to brainstorm and provide coaching was invaluable over the past 6 weeks. I have renewed energy in the direction we are taking our education program. Thank you!

Game Changer!

Ragan Cohn, Executive Director of Oracle Applications and Technology Users Group (OATUG)

The opportunity to work with Tracy was game changing for us. She helped us get laser focused and led us through a thoughtful process that brought several strategic priorities into alignment in ways we hadn’t previously imagined. We’re now positioned to significantly elevate the value of our online learning program and with it the value of membership by better leveraging our human capital much more effectively against a new education roadmap. And the best part? We will be able to apply what we learned again and again. Priceless!

All of that in 6 weeks!

Ben Hicks, Ed.S. Associate Executive Director of Training and Development Michigan Association of Administrators of Special Education (MAASE)

For any organization looking to increase the performance of their educational programming, we would highly recommend working with Tracy. Through Accelerator, she provided our team with guidance that helped us broaden our perspective on our educational offerings. We have a better connection to our strategic plan, clearer metrics to help guide continuous improvement within our programs and an operational plan that will contribute to more accurate budgeting.

Transformational

Brit Kramer, CAE, Executive Director of the Washington Society of Association Executives (WSAE)

Working with Tracy King is resulting in a transformation of the Washington Society of Association Executives (WSAE) education program in a way that has exceeded my expectations.

Engaged in My Success

Maura Davis, Vice President, Education Strategy & Member Initiatives, American Gastroenterological Association (AGA)

Tracy suggested this alternative - why not teach me how to do it for myself? From learner personas to revenue models, Tracy thinks about the entire business of education. For the first time I know where we’re going strategically. Tracy is supportive and engaged in my success.

Ready to Build Your Strategy Side by Side?

Work 1:1 with Tracy or enroll your team as a cohort. You choose! Reach out to us at [email protected]

Instructor(s)

CEO, InspirEd Tracy King

Tracy King, CAE (they/them) is a workforce development consultant and CEO of InspirEd, a full-service instructional design and events management agency. Tracy is the author of the award-winning book Competitive Advantage: Create Continuing Education That Is Profitable, Sustainable and Impactful. They are a thought leader, master learning designer, neuroinclusion advocate and DELP Scholar. Their work has been featured on NBC, ABC, FOX, USA Today, Forbes, The Star Tribune and hundreds of nationally syndicated television, newspaper, and magazine outlets.