The Pricing Learning Guide introduces the frameworks for how to think about pricing learning programs. The Playbook is where you put those frameworks to work.
Inside you'll find worksheets for clarifying your pricing philosophy, templates for mapping your portfolio, frameworks for segmenting your audiences, and guidelines for communicating prices in ways that build trust.
You bring the knowledge of your programs, learners, and market. The Playbook provides the structure to turn that knowledge into a documented, defensible pricing approach.
Do this work before your next budget cycle.
If your organization is heading into budget planning with inherited pricing structures and single-program pricing decisions that aren't part of a broader strategy, there's revenue sitting in your portfolio that you're not capturing. The economic realities facing mission-driven organizations right now is urgent. When budgets are tight and every revenue line matters, the organizations with the greatest competitive edge are those who can articulate exactly what their learning programs are worth, price them accordingly, and explain those decisions to stakeholders with confidence. My Playbook gives you the structure to do that work now, so your next round of pricing decisions starts from a strategic foundation rather than last years' numbers.
Meet the Creator
Tracy King (they/them) brings over 20 years of experience in workforce development and education strategy. As the author of the award-winning book Competitive Advantage, Tracy is a master learning designer and thought leader, specializing in the intersection of neurodivergence and learning. Their insights have been featured on major networks like NBC, ABC, and in publications such as USA Today and Forbes. The Pricing Learning Guide draws on a decade of hands-on work helping organizations design, price, and grow their learning portfolios. The frameworks here come from real pricing conversations, real catalog reviews, and real data gathered across the organizations Tracy has served.
Get the Playbook. Start building your pricing strategy.
The Playbook is a working tool you return to every time you launch a new program, revisit your catalog, or sit down with stakeholders to explain a pricing decision. It replaces the scattered notes and gut-feel decisions with shared clarity about what your pricing is trying to accomplish.
$29.00